Improve user and employee experience with UX Design

Why this training?

While we live in an experience-based society, still too few companies have taken steps to improve the fluidity and attractiveness of their user experience. A poorly designed User Experience, UX, creates friction and harms the success of your digital products. Yet, it only takes a few simple and inexpensive actions to detect 85% of the main problems related to the user experience.

Educational objectives

  • Understand the challenges and processes of a UX approach
  • Know how to set up a campaign of interviews and user tests
  • Conduct a quick audit of your digital product
  • Identify and prioritize the main areas of improvement for the user experience

Program phases

  • Definition of UX and UI Design tasks
  • Creation of an interview script around one of your issues
  • Methodologies for processing user feedback
  • Identification of existing ergonomic and functional frictions

Target audience

  • Innovation Manager
  • Marketing Manager
  • Business Unit Management
  • Project manager (digital)
  • Product Owner/Manager

Terms and conditions

  • 1 day of theory and familiarization
  • 1 day workshop (audit and script creation)
  • 1 day of restitution and processing of the collected data
  • Distance or face-to-face
  • Rates and dates for in-company courses: Quote on request
  • Up to 8 participants