Improve user and employee experience with UX Design
Why this training?
While we live in an experience-based society, still too few companies have taken steps to improve the fluidity and attractiveness of their user experience. A poorly designed User Experience, UX, creates friction and harms the success of your digital products. Yet, it only takes a few simple and inexpensive actions to detect 85% of the main problems related to the user experience.
Educational objectives
- Understand the challenges and processes of a UX approach
- Know how to set up a campaign of interviews and user tests
- Conduct a quick audit of your digital product
- Identify and prioritize the main areas of improvement for the user experience
Program phases
- Definition of UX and UI Design tasks
- Creation of an interview script around one of your issues
- Methodologies for processing user feedback
- Identification of existing ergonomic and functional frictions
Target audience
- Innovation Manager
- Marketing Manager
- Business Unit Management
- Project manager (digital)
- Product Owner/Manager
Terms and conditions
- 1 day of theory and familiarization
- 1 day workshop (audit and script creation)
- 1 day of restitution and processing of the collected data
- Distance or face-to-face
- Rates and dates for in-company courses: Quote on request
- Up to 8 participants