Deploy a digital marketing strategy

Why this training?

Developing your business via the web has become essential for most organizations. Beyond the content of the site, the challenge is to develop and engage your audience. With this training, we propose you to discover the main levers to activate to develop your visibility and your notoriety on the web, increase the traffic of your website and detect new customers.

Educational objectives

  • Knowing the keys of the webmarketing strategy
  • Mastering digital contact points

Program phases

  • Context and challenges of a web marketing strategy
  • SEO/SEA : what are the best practices to make your website visible
  • Landing page and content marketing to identify your future customers
  • Community management and E-mailing to animate your community
  • Performance and ROI evaluation
  • It's up to you! Build or optimize your digital marketing strategy

Target audience

  • Innovation Manager
  • Marketing Manager
  • Data Manager
  • Project manager (digital)
  • Product Manager

Terms and conditions

  • 1 day for awareness
  • 3 days for the deepening
  • Remote or Face to face (in your offices or @The Platform_)
  • Rates and dates for in-company courses: Quote on request
  • Up to 15 participants